1 - Strongly disagree
	2 - Disagree
	3 - Neutral
	4 - Agree
	5 - Strongly agree

	1 - Strongly disagree
	2 - Disagree
	3 - Neutral
	4 - Agree
	5 - Strongly agree

	1 - Strongly disagree
	2 - Disagree
	3 - Neutral
	4 - Agree
	5 - Strongly agree

	1 - Strongly disagree
	2 - Disagree
	3 - Neutral
	4 - Agree
	5 - Strongly agree

	To learn about Bill Gates' philanthropic efforts
	To better understand a specific issue or topic
	To learn more about Bill Gates' history and life
	To read a particular story
	To understand Bill Gates' views on technology and innovation
	To see what is new
	Other

	This is my first visit
	Weekly
	Monthly
	Annually

	Facebook
	Twitter
	LinkedIn
	News article
	Internet search
	Speech, presentation or word of mouth
	Other

	Global health (polio, immunization, etc.)
	Global development (agriculture, sanitation, microfinance, etc.)
	Education (teacher effectiveness, educational technology, etc.)
	Energy (clean energy research, development, etc.)
	Trip reports
	Book reviews
	Other

	All the time
	Frequently
	Sometimes
	Not very often
	Never

	Very closely
	Fairly closely
	Not very closely
	Not at all closely
	I don’t follow news related to any of these topics

	I like to develop a thorough and detailed understanding of topics like these and find the process of doing so to be personally and/or professionally rewarding
	I like to stay on top of issues like this because I see it as our responsibility to be aware, share and participate in discussions and efforts that seek to address them
	I like to learn about global topics from a human interest standpoint – stories about the challenges, issues and successes of people around the world interest me
	I like to feel connected to and support people, like Oprah, Bono, or Matt Damon, who are active and in a better position to effect real change related to these topics
	None of these statements describe me

	Extremely important
	Somewhat important
	Not very important
	Not at all important

	Extremely important
	Somewhat important
	Not very important
	Not at all important

	Extremely important
	Somewhat important
	Not very important
	Not at all important

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Grade school Some high school High school graduate Technical school Some college College graduate Graduate school

Less than £30,000 £30,000 - £35,999 £36,000 - £45,999 £46,000 - £52,999 £53,000 - £59,999 £60,000 - £69,999 £70,000 and above

Secondary school or less Technical / trade diploma / certificate Some college or university University degree / under-graduate degree Graduate degree / Master’s degree Post-graduate degree / doctorate

Less than 15.000 Euros 15.000 – 24.999 Euros 25.000 – 34.999 Euros 35.000 – 44.999 Euros 45.000 – 64.999 Euros 65.000 – 94.999 Euros 95.000 Euros and above

Primary School Secondary School Trade/Technical Certification Some University Bachelor’s Degree Master’s Degree Doctorate

Less than Rs 40,000 Rs 40,000 – Rs 59,999 Rs 60,000 – Rs 74,999 Rs 75,000 – Rs 89,999 Rs 90,000 and above

Secondary / High Secondary degree or less Some Undergraduate studies Undergraduate degree Graduate school / Master’s degree Doctorate

	Male
	Female

	17 or younger
	18-24
	25-29
	30-34
	35-44
	45-54
	55-64
	65-69
	70 or older

	Liberal
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